Youtube has been a site that has blown up in last few years. Anyone can post a video about anything and get many many views. Some people actually get paid for the amount of views they receive. Something that has been on the trend for the past year are "Youtube Gurus".
Youtube Gurus are people who are self-proclaimed "experts" that give demonstrations, tips, advice on a specialized subject via series of youtube videos. Most gurus are makeup gurus.
They also do things called "hauls" where they show off what clothes or new makeup products they bought.
These hauls can be considered as advertising. The gurus show the new makeup products that they bought and they brag about how AMAZING the product is. Or it can be reversed and a guru can talk about how they hate a product.
Either way, it is a form of advertising that has been more common.
Some gurus even get sent free products to review or get paid to review certain products.
Here is an example:
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