The Skinny Pepsi

The newest thing that has come out is Diet Pepsi's skinny can.

This can is slimmer and skinnier than the normal Pepsi cans.

These new cans came out during New York Fashion week and that alone is sparking a controversy. Some critics believe that the reveal during fashion week is reinforcing 'dangerous' stereotypes about women and body image.

Personally, I love the new sleek can. I am a big fan of Redbull, and part of it is because of the sleek can. The new sleek can is more stylish and will attract more female customers.

I do not think that this can should spark controversy. A can is a can. It is a marketing ploy. I don't think Pepsi intended to make a controversy over the new can. I think that they did strategically plan to reveal the can at New York Fashion week because of all the designers and all of the celebrity hype.

Some designers like Betsey Johnson even supported the reveal.

Bottom line, I love the can... Great P.R. move in revealing during Fashion Week.