I Love My Job!

So everyone knows that social media is a major tool to advertising in this generation. With facebook, twitter, and other social networking sites, people are able to get the word out about anything. I am an intern for AKIRA Chicago, which is an upscale trendy clothing store. They are known for having in-store fashion shows and many other events in their store. They recently expanded into men's clothing and now have a separate store for shoes.

My job as an intern is to raise awareness about the AKIRA brand and direct traffic to shopakira.com through viral and in-person marketing assignments.

Some of the assignments that I do would be considered as advertising.

For example, my assignment this week was to create an online collage using items from the AKIRA website. The collage had to be 'must-haves' that I would wear in college for the Spring season. Once I created the collage, I had to post it online through facebook and twitter. Then I would send the collage to my boss and she would check my facebook to see how many people 'liked' or commented on the collage. Once people see this, it gets them curious to see what other items the store might offer....hence advertising. Basically, I am my own ad agency.... kind of.

Here is an example of one of the assignments I did this week. This collage contains 5 items that I believed would be spring 'must-haves'.

Spring Romance by apeper featuring crop tops

Below the collage I was required to add the AKIRA website so people know where to go if they wanted to look more into the clothing.

I love this job because it gives me the opportunity to do 'hands-on' work with advertising and marketing in the fashion industry.

Below is a picture of what the inside of an AKIRA would look like.

I think this a great form of advertising. It allows people to send a message out to a larger audience. This form of advertising also isn't limited toward the local audience of Chicago or New York. If it is online, people from all over the world can check out the site and order things that they like. Also, the fact that these assignments are posted on facebook or twitter, it makes it more personal because someone isn't seeing the advertisements on TV or in a flyer. They are seeing these advertisements on someone's personal page, which I think makes it more believable.