In my first blog, I practically declared my love and obsession for MAC Cosmetics. So I am going to keep blogging about them because I am absolutely in love with almost everything they sell. One of their longest campaigns that has been going on for a while is the Viva Glam campaign.
This campaign was started in 1994 to support men, women, and children living with HIV/AIDS. How do people contribute? Well it is fairly easy, all women have to do is buy a lipstick that is a Viva Glam color. Every cent of the proceeds from the lipstick will go to the MAC AIDS FUND.
Below is a picture of only a few of the Viva Glam lipsticks:
All Viva Glam lipsticks have a red tube metal tube with a sleek black bottom. In order to get the word out about this campaign, MAC asks celebrities to create their own color and sell them in all stores nationwide. Some celebrities who have been apart of this campaign are Lady Gaga, Fergie, Cyndi Lauper, Dita Von Teese, Pamela Anderson, and many more.
This campaign is a great way to raise awareness, raise money, and have women all across the nation have the same lipstick as their favorite celebrity.
So ladies, next time you are looking for a new lipstick, try these.
It is a win-win for everyone.
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