Thursday, April 14, 2011

Quite Cute

MAC Cosmetics has launched a new collection this April called Quite Cute.
It is a mix of girly, cute, quirky, and fun. The color palette contains many pastel colors that are perfect for the spring. This collection reminds me of Tokyo Glam meets American Sweetheart. The way the advertisement is made, it looks like the model is a harajuku girl from Tokyo. Her hair is in 2 giant, over the top braids and she is wearing pink from head to toe... literally.
The model is also wearing the makeup that is being advertised... or so we hope.
I think my favorite part about this collection is the packaging of the products.
If you look below you can see the mineralize skin finishes (which are also known as mineral blushes). The blushes have little hearts baked into the center of the product. I think this is so adorable and makes every makeup junkie's mouth water.
Here is the Quite Cute collection:

I love this collection and I think the advertising is perfect. I just wish they would have added more pictures to advertise it, instead of the 1 harajuku girl.
I also think that MAC should have taken the color palette into consideration. As much as I adore the color palette, I don't think some of these colors are wearable in public. Only a few are wearable in an everyday look.
Lastly, I do love the names choices on these colors. I personally own a lipstick from the collection. It is a creamy white peach pink color that can be worn with anything. The name of this lipstick is called Playing Koi.
Other adorable names for the lipsticks are Quite Cute, Saint Germain, Candy Yum-Yum, and Play Time.
Overall, I think the company did a good job advertising the collection. My only con is that they should have included more pictures than just 1. This would have drawn more people into buying the product. Or it could also be a good thing. Maybe they are so confident in the products that the company didn't feel the need to make more advertisements.
What do you think?

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