So my guilty pleasure hands-down is Britney Spears. I am a huge fan, and despite everything she has been through, I still remain loyal. She is the only artist I am willing to pay on itunes for, in order to support her career.
In one of her newest music videos "Hold it Against Me", she has many product tie-ins. You may not be able to see it at first because you might just be watching the glory of Ms. Spears, but if you look closely and watch it again, you can see many different companies being advertised through out the video.
I have no clue to why she does this and when I researched more about it, I still couldn't find a real answer.
Some of the products that were 'slyly' put in the music video are:
Sony... which is understandable because she is signed to Sony Music
Radiance ... which is her own fragrance
Plentyoffish.com .... an online dating website... why is it in the video? I have no idea.
Makeup Forever Professional PARIS ... a high-end, expensive makeup company
Even though this advertising is very annoying, especially for a Britney fanatic, I think it is very smart. The little blurbs of hidden product advertising is almost genius. It is like subliminal messaging. This might encourage a consumer to go out and buy the product or service that is advertised so they can be 'just like Britney'. Now don't get me wrong. Like I said before, this form of advertising is very annoying because it takes away from the actual music video. It seems like I am watching a commercial rather than a video.
I wonder if more music videos will start containing advertisements. I know Britney Spears isn't the first artist to do this in her video. Since she is such an iconic artist to the pop world, her actions are more noticed than others.
Either way, endorsements or not, her video is great, it was on the top 10 list on itunes, and I am sure it made her tons of money.
More power to you Britney.
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