Since everyone is jumping on the the Starbucks new logo change bandwagon, I figured I would add in my 2 cents.
First off, I hate it. I don't like the logo change at all. I understand that Starbucks is trying to be cool in proving a point that their green siren is so recognizable that they don't need the company name on products, but still. I think the logo makes the company look 'eco-friendly'. Why? I have no idea why. But this logo looks like it should be put on the front of a fertilizer package.
I liked the old logo. It was classy, had the green siren, and still said the name of the company. What if someone from a different country, who didn't have a Starbucks, came to the United States and saw just a green siren on a cup? They wouldn't understand what company it was from because they aren't from the United States.
Below is a picture of the Starbucks logo through out the years.
As stated before, I am not a fan. I was hoping Starbucks would stick to their "old-fashioned" looking logo. The old logo makes the company look timeless. The new logo looks like they were trying to copy Seattle's Best Coffee since they just had a new logo change. This new logo also looks more modern.
What do you think of the new logo?
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