This advertisement is for CWS Self Cleaning Toilets.
I remembered seeing this ad along time ago somewhere on the internet. When you watch the first few seconds you wonder to yourself, What is this whack job model doing?
Then after watching it, you finally figure it out. Next question you think to yourself, What the hell is being advertised?
That part isn't revealed until the last few seconds, which makes this commercial so great.
The commercial starts with a model stumbling into the bathroom, surrounded by many more models. She gets into a stall and falls to the ground. At first I thought she was going to purge or do something of the sort because she is a model. Then she takes out a small folded paper and pours the contents on the toilet seat. After putting it together, we finally realize she is a model doing drugs at a party.
Last we see the toilet starting to make noise and changing out its seat cover. This then leads the model to losing her cocaine. The model cries and the last words on the screen are
SAY NO TO DIRT
This seems like a play on words with the "Say no to drugs" campaign. Very clever. The ad is killing two birds with one stone. They are selling their toilet and trying to prevent drug use at the same time.
I think this commercial is brilliant because it is interesting right from the start. After watching it, we become curious and our eyes are glued to the screen. Then at the end is where the product is revealed. The content of the commercial may be controversial due to the drug use that is shown and it also my be stereotypical because the main character is a model.
But you have to admit... It is very well thought out.
Here is the video link to watch the whole commercial:
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